BSBCRT412 Articulate, Present and Debate Ideas Assignment Sample

• Which key ideas about this topic do you want to present to your audiences?
• Why?

• Influencers' authenticity and selection: I want to address how crucial it is to select the proper influencers who share the same values as a business and appeal to the same demographics. Since customers are more inclined to interact with and trust influencers who significantly believe in the items they advocate, authenticity is important to the success of influencer marketing. 
• Target audience interaction: The belief that influencers can assist brands in reaching niche clients more interactively in comparison to conventional marketing techniques is another important one. Brands are able to interact with their target clients in an increasingly relatable and personal way by utilizing the relationships and loyal influencers they already maintain with their supporters.

• I will go over the numeral approaches that may be utilized to calculate the return on investment of marketing efforts by social media influencers. Dispen tales monitor KPIs such as brand awareness engagement rates and conversion rates to ensure the influencer network is producing the expected results (Kilipiri et al., 2023).

• Influencer marketing makes utilization of popular Social Media Influencers to communicate with target customers in a genuine way and increase brand awareness. 
• Does influencer marketing pose a significant influence on sustaining brand loyalty while enhancing client engagement than conventional advertising techniques?

• According to Oracle, (2022) report social media influencer is trusted by 37% of clients more than corporations. Millennials and Gen Z are twice as inclined to be loyal influencers as boomers are. 28% of buyers find new corporations and goods via social media influencers. Just 13% of boomers are likely to address brands and items in this way compared to 32% of Gen Z. Only 13% of buyers find new brands or goods via conventional television advertising. 

• Calculating effectiveness: 68% of corporations utilise metrics such as social media engagement metrics (Sood, 2024).

1. Lee, A. (2024, May 2). Are Influencers Set To Revolutionise Education Marketing? Linkedin.com. https://www.linkedin.com/pulse/influencers-set-revolutionise-education-marketing-alastair-lee-m0sdc/
2. Mintel. (2022). US Social Media Influencers Market Report. Mintel Store. https://store.mintel.com/report/us-social-media-influencers-market-report
3. Oracle. (2022, May 3). 37% of Consumers Trust Social Media Influencers Over Brands. Www.prnewswire.com. https://www.prnewswire.com/news-releases/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html
4. Sood, A. (2024, January 24). 10 metrics to track influencer marketing success in 2024. Sprout Social. https://sproutsocial.com/insights/influencer-marketing-metrics/

• What is the purpose of the communication and what are you trying to achieve?

• The communication title “Incorporating Social Media Influencers particularly instagram influencers to promote the Brand” focuses on investigating the strategic advantages and efficacy of incorporating influencers of social media to attract a large customer segment and enhance the brand images across the world.

• Educate customer: supplying adequate information to the customer on the operation of influencer marketing including the procedure of choosing proper influencers, the value of genuineness and the possible advantages for corporations. In order to demonstrate the effectiveness of social media influencers in marketing emphasize important data and instances. 
• Promote critical conversation: Lead a discussion on whether marketing via social media influencers provides a quantifiable and more significant ROI than conventional advertising techniques. Providing proof and incorporating the customer in conversations regarding the advantages and disadvantages of marketing via social media influencers will be required for this. 
• Effective communication: Utilising home feeling communication initiative to grab the interest of audiences rejects their prejudiced notions and supply practical advice. The intention is to boost an adequate comprehension of the method in which influencer marketing may be utilized to enhance client interaction and brand loyalty.

• Emotional resonance: Concepts that arouse powerful feelings in customers are more likely to elicit a response. Influencer marketing materials that emphasize human experience, as well as successes, can evoke powerful feelings in readers that will enhance the piece’s persuasiveness and appeal (Ki et al., 2020). 
• Trust and credibility: Information from reliable sources is more probable to be believed. Developing trust along with pursuing the customer of the topic legitimacy can be accomplished by illustrating well-analyzed figures and quoting credible research on marketing via social media influencers particularly instagram (Ambrozie, 2024).
• Relevance: Content that speaks to the needs or interests of the customer will hold their attention longer. Customizing that discussion on marketing by using Instagram influencers to include case research specific to the customer-centric corporation might boost its effectiveness.

• Advantages: one way to improve a presentation's reliability along with its interaction is to utilise humour. Joking remarks on brands' innovative marketing initiatives and product designs like Nike can attract large customers' interest and enhance the recall value of the video.
• Risks: if humor is seen as offensive some viewers may become hostile. If jokes concerning the scandal of Nike are made recklessly they do not go over well (Gonot-Schoupinsky et al., 2020).

• Risk: Giving too much personal information could diminish from the main point or give the presentation a less finished appearance. Personal individual stories may also take centre stage instead of the marketing initiative of the brand (Herrat & Université de Liège > Master sc. gest. , 2023). 

• Tailored content development: Tailor the presentation to the particular concern and interest of audiences. In case marketing professionals are among the audience, for instance, concentrate on the sophisticated application of analytics and data to influencer marketing (Stewart, 2023).
• Interactive materials: In order to determine the interest of the audiences and modify the content accordingly use surveys, discussions and questions. This guarantees that content will be interesting and relevant throughout the duration of the presentation.

• Influencer marketing effectiveness: Determine whether this overhyped tactic actually improves sales and brand awareness or in case it is only a publicity stunt. In order to determine performance participants will analyze case research from the actual world like the advertising effort of Nike. 
• Ethical considerations: Talk about the potential for decision customers' openness and sincerity as ethical ramifications of utilizing influencers. Debating the countability of social media influences as well as brands will be part of this. 
• Impact on client behaviour: examine the method by which brand loyalty and client behavior are infected by marketing via social media influencers. Participants will investigate in case the brand affinity actually results from influencer endorsement or in case they just cause a brief increase in interest.

1. Ambrozie, T. (2024). Doing Digital. CRC Press.
2. Gonot-Schoupinsky, F. N., Garip, G., & Sheffield, D. (2020). Laughter and humour for personal development: A systematic scoping review of the evidence. European Journal of Integrative Medicine, 37, 101144. https://doi.org/10.1016/j.eujim.2020.101144
3. Herrat, F. E., & Université de Liège > Master sc. gest. , À. F. (2023). The value of a good story in priceless: How does a brand create history by communicating their sustainibility through storytelling in a trustworthy way. Matheo.uliege.be. https://matheo.uliege.be/handle/2268.2/18643
4. Ki, C.-W., Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55(102133), 102133.
5. Kilipiri, E., Papaioannou, E., & Kotzaivazoglou, I. (2023). Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. Sustainability, 15(8), 6374. https://www.mdpi.com/2071-1050/15/8/6374
6. Lee, A. (2024, May 2). Are Influencers Set To Revolutionise Education Marketing? Linkedin.com. https://www.linkedin.com/pulse/influencers-set-revolutionise-education-marketing-alastair-lee-m0sdc/
7. Sood, A. (2024, January 24). 10 metrics to track influencer marketing success in 2024. Sprout Social. https://sproutsocial.com/insights/influencer-marketing-metrics/
8. Stewart, O. G. (2023). Understanding What Works in Humanizing Higher Education Online Courses: Connecting through Videos, Feedback, Multimodal Assignments, and Social Media. Issues and Trends in Learning Technologies, 11(2), 2–26. https://eric.ed.gov/?id=EJ1428205

• Where will you hold a presentation and debate session?
• Who will be involved?

• A wide mix of people from the marketing, and social media business including coworkers, Industry experts and classmates will make up the audience. Diversity of the viewpoints offered by this mixture will deepen the discussion.
• The meeting will take place in an audio-visually equipped classroom or conference space. This setting promotes interactive dialogues and enables excellent presentations.

• Classmates: In order to share knowledge and criticism from the viewpoint of the pupil.
• Colleagues: In order to contribute seasoned perspective and practical knowledge. 
• Market experts: In order to provide in depth analysis and up to date market developments. 

• Complication technique: Keep eye contact, speak in a conversational tone and invite questions from the audience at all times. 

• Evidence-based arguments: In order to bolster assertion and persuade the audience, provide data and case studies like influencer campaigns of Nike (Martin & MacDonald, 2020). 
• Emotional appeal: Appeal to the emotions of the audience by utilizing related analogies and narratives to enhance the persuasiveness of the topic.
• Engagement: in order to create a lively and participatory conversation asks insightful questions and welcome audience engagement. 

• How will you encourage idea generation?
• What questions can you ask your audience to do this?

• Meeting objectives and communication techniques: The objectives listed in section 1 are closely relevant to the communication techniques that include active audience interaction and open ended queries. They facilitate engagement, push for adequate comprehension of the matter and help in meeting the objective of sparking a meaningful conversation about the role of influencer in marketing to promote the brand. 

• Evaluate the advantages and the disadvantages of communicating via this platform.
• List at least two advantages and two disadvantages of the communication methods you will use.

• Instantaneous feedback: Direct communication via instagram promotes understanding and engagement by permitting from answer and Idea clarification (Tarigan et al., 2021).
• Personal bond: In person interactions develop loyalty and confidence that increases the influence of the presentation.

• Limited reach: Due to the geographical constraints, limited people may be able to join in person and those who are unable to do so may be excluded.
• Time restrictions: The discussion depth along with developing ideas may be limited in in-person activity due to time limitation.

• Work health and safety legislation: This incorporates making certain that everyone can access and safely attend the presentation’s physical location. Related legislation incorporating “the Work and Safety Act 2011” needs to be maintained by corporations to ensure a safe workplace (Australian Government, 2018).
• Privacy Act 1988: The Privacy Act of 1988 needs to be followed in case any personal data or information is gathered about attendees or documented during the event. The method by which corporations handle personal data or information is governed by the statute (Office of the Australian Information Commissioner, 2024). 
• Equal Opportunity Act 2010: Ensuring that the event is discrimination-free and inclusive is essential. Gender, age, disability and rays discrimination are illegal under this act and comparable state laws in other Australian jurisdictions (Justice, 2010).

1. Australian Government. (2018). Work Health and Safety Act 2011. Federal Register of Legislation; Attorney-General’s Department. https://www.legislation.gov.au/Details/C2018C00293
2. Office of the Australian Information Commissioner. (2024). The Privacy Act. OAIC; Australian Government. https://www.oaic.gov.au/privacy/privacy-legislation/the-privacy-act
3. Justice. (2010). Equal opportunity. Site Name. https://www.justice.vic.gov.au/equal-opportunity#:~:text=The%20current%20Act%20is%20the

• Ways to provoke a response in your audience
• Challenges or issues that might arise
• Mitigation strategies if those challenges or issues do occur
• Summarise your discussions here and attach evidence that you have done this if your assessor has not observed the discussions. You can attach emails, screenshots of discussion or an audio or visual recording.

• Discussion partner: Marketing specialist colleague A
• Provoking a reaction: We talked about getting audiences to react by posing thought-provoking queries about the moral ramifications of marketing by using social media influencers. One question to rise about this might be in case influencers need to answer for the goods they recommended. 
• Challenges: One difficulty that arose was the possibility of spirited disputes or arguments among the participants particularly about moral matters. 
• Mitigation initiative: we decided that establishing clear guidelines outside of the meeting such as polite conversation and response time restrictions would help control this. 

• Discussion partner: HR manager colleague B

• Challenges: The potential for some participants to dominate the debate and supply little scope for other persons to contribute was brought up as a concern. 
• Mitigation initiative: In order to solve this we suggested timing contribution and utilising a talking stick approach to ensure all voices are heard.

Email 1: Consultation with colleague A (Marketing Expert)

Subject: discussion on presentation initiative of influencer marketing

Hi ABC, 

I pray that you are okay. For my presentation, I am now getting ready to illustrate and lead a debate on the subject of social media influencer marketing to promote the brand. I would value your opinions as an effective marketing specialist on a particular point. 

I want to know what you think about the following in particular:

• Elicit a response: What approaches would you recommend using to get the participants to react strongly or become actively involved? I am thinking of posing thought-provoking queries regarding the moral ramifications of social media influencer marketing. 
• Challenges: What difficulties do you see in debating this issue in an actual setting? Do you believe that resolving this agreement could provide any challenges? 
• Mitigation initiative: in case this type of issue arises what initiative would you suggest ensuring respectful and constructive discussion?

I would love to do a brief discussion on this topic via getting your feedback.

Best regards

Marketing Specialist

Email 2: Consultation with Colleague B (HR manager)

Topic: looking for suggestions on managing participant interaction in a debate event

Hi CDE,

I am contacting you to ask for your opinion on a debate and presentation that I will be hosting for my unit in future. The subject matter is marketing via using social media influencers to promote the brand

Considering your background in group dynamics management and human resources, I would value your opinion on the following points:

• Get a reaction: I want to get the participants to think critically by utilising case research of different social media influencers' marketing initiatives. Do you believe that this initiative will successfully communicate with participants?
• Difficulties: what obstacles can appear in the method of guaranteeing that everyone gets a chance to speak particularly in a different audience segment? Do you have any specific problem controlling dominant voices?
• Mitigation initiative: In the event that numerous people overpower the topic are there any initiatives you may suggest to maintain a balanced participation and effectively moderate the discussion?

I would appreciate hearing your opinions either by brief meeting or prompt email reply.

Best regards, 

Marketing Specialist

• What types of diverse perspectives are you anticipating from this audience?
• How can you respond to and use these perspectives in the debate?

• Marketing experts: they might concentrate on ROI, KPIs and the effect on cells and brand recognition of influencer marketing. 
• Ethics support: Some participants may bring out ethical concerns relevant to influencer marketing such as transparency manipulation possibility and authenticity.
• Tech savvy people: People in this category may be keen on technical details like platform algorithms for amplifying influencer content, AI-directed influencer selection and Data analytics. 
• Customers: Typical customers may talk about their individual experience with social media influencers and how it affects their opinion of different brands and their ability to make purchases. 
• Promoting open communications: I will make sure that everyone can get their chance to speak by validating and recognising each point of view. The initiative will develop welcoming circumstances in that everyone is at ease expressing their opinions.
• Using perspective to strengthen the debate: by posing specific queries that cast doubt on the presumption supporting each position I may utilise this point of view to strengthen the argument. For instance, asking marketing experts to take ethical challenges into account and pushing ethics activists to consider the business ramifications. 
• Linking viewpoint to the subject: I will emphasize how individual view point advances a comprehensive knowledge of social media influencer marketing. For instance, talking on how moral can improve the reputation of a brand or how modified Technology can help to increase the efficacy of a campaign.

Attach:

ü ☐

Evidence of consultation with others (if assessor has not observed in person)

ü Organisational or platform policies and procedures ☐

ü ☐

Links to research for organisational and/or legislative considerations

• Where will you hold a presentation and debate session?
• Who will be involved?

• Instagram features including stories for instant updates, Instagram Live and the comment area for participants will be utilised for the debate and presentation.

Those taking part will be:

• Moderator
• Invited marketing professionals and social media influencers
• Instagram-active users

• In order to broadcast the primary lecture and in-person discussion Instagram Live can be used with enquiries and remarks that permit direct communication.
• In order to interest the participants and develop anticipation before the event, important points, polls and present teaser stories will be helpful.
• In order to disseminate the main concept and emphasize certain points from the discussion and presentation reels or posts can be helpful.

• Interactive features: Q & A sessions, live feedback and polls can help to motivate participants for effective communication
• Direct messaging: In order to interact with individual participants and provide responses to their queries direct messaging will be helpful (Darics, 2019).

• Emotional appeals: make use of influencer campaign success stories to connect with the experiences and goals of brand audiences. 
• Social proof: Representing case Research and endorsement from popular corporations that poses effectively employed marketing strategy by using Instagram influencer act as effective social proof (Vrontis et al., 2021).
• Scarcity: supplying exclusive information and content during in-person meetings will help to develop an emergency sense.
• Authority: In order to give the conversation legitimacy and authority include subject matter experts and popular influencers

• How will you encourage idea generation?
• What questions can you ask your audience to do this?

• Polls: Before or during the talk utilise different Instagram stories poll tools to get participants' thoughts on important topics (Brooks et al., 2021)
• Comment interaction: Encourage viewers to leave comments with their ideas and experiences and then instantly reply to them to start a conversation.

• How do you believe micro-influencers contribute to the development of brand loyalty?
• How do you think client behaviour is affected by social media influencer marketing?
• What do you think about Instagram paid promotion transparency?

• Evaluate the advantages and the disadvantages of communicating via this platform.
• List at least two advantages and two disadvantages of the communication methods you will use.

• High interaction: Instagram acts as an interactive channel, particularly with regard to practical audience interaction functionalities such as Instagram stories and lives (Arda, 2021).
• Visual appeal: for visual storytelling, this channel is perfect since it permits concepts to be presented via attention-grabbing photos, videos and infographics that captivate viewers.

• Limited depth: As Instagram prioritises visually striking and short material, it may be more challenging to communicate the complicated concepts in layout of the platform.
• Algorithmic challenges: The algorithms of Instagram make it possible for content to reach a large audience segment in case it does not adhere to the preferences of the algorithm.

• What organisational and/or legislative frameworks must be considered for a presentation and debate with this audience?
• How will you deal with offensive behaviour and trolls?
• What are the forum guidelines around negative behaviour?
• Include links to relevant research conducted and

• It is crucial to take legal and organisational framework into account when holding a discussion and presentation on Instagram to ensure polite circumstances and compliance.

• Australian privacy principle: The Privacy Act of 1988 mandates that any gathering of personal data including direct messaging and surveys conform to the APPs. This entails telling participants about the intended utilisation of their data and making sure their consent is secured (OAIC, 2023). 
• Principles of Australian privacy: Advertising guidelines and standards: it is important to abide by the “Australian Association of National Advertisers Code of ethics”, which describes the guidelines for advertising and Marketing approaches in case the brand wants to promote any goods or businesses during the discussion (Australian Association of National Advertisers, 2021). 

Techniques

• Developing explicit guidelines: prior to the begin of the session develop explicit guidelines for the forum that specify acceptable nature and the penalties for breaking them.
• Moderation: Filter disables users and foul language who behave in appropriately by utilising comment moderation features of Instagram (Andersen, 2021).
• Reporting: The brand motivates participants to document any inappropriate behaviour so that they can be quickly addressed.

It is essential to communicate with respect.

Any kind of hate speech, insult or intimidation will get the person kicked out of the session right away.

While constructive criticism is encouraged it needs to be delivered with grace.

At the beginning of the session, all participants need to receive a clear explanation of these principles to ensure they are all aware of the expected behaviour.

• attach any policies that are relevant.

• Andersen, I. V. (2021). Hostility online: Flaming, trolling, and the public debate. First Monday. https://doi.org/10.5210/fm.v26i3.11547
• Australian Association of National Advertisers. (2021, February 1). Code of Ethics. AANA. https://aana.com.au/self-regulation/codes-guidelines/code-of-ethics/
• OAIC. (2023). Australian Privacy Principles. Office of the Australian Information Commissioner. https://www.oaic.gov.au/privacy/australian-privacy-principles

• Ways to provoke a response in your audience
• Challenges or issues that might arise
• Mitigation strategies if those challenges or issues do occur
• Summarise your discussions here and attach evidence that you have done this if your assessor has not observed the discussions. You can attach emails, screenshots of discussion or an audio or visual recording.

• Person 1: Colleague A with digital marketing experiences along with online debate knowledge
• Person 2: A friend who has experience running campaigns on social media and who knows how to use Instagram.

• In order to motivate audiences' active participation during Life session on Instagram person 1 recommended utilising thought-provoking polls and questions. This can be used in conjunction with instantaneous comment replies to boost interactions.
• The second person suggested including actual examples and case research of Nike’s success with influencer Marketing. This initiative can encourage dialogue and help humanize the subject. 

• Person 1 brought up the possible issue of hurtful remarks and trolls interfering with the meeting. Because Instagram is so public it may drop people who want to sabotage the discussion. 
• Person 2 brought up the possibility of technical difficulties including internet problems that can interfere with the smooth operation of Instagram polls or Live sessions.

• The first person proposed the idea of a moderator to keep an eye on the comment section and quickly deal with any inappropriate nature. It was also advised to have a backup strategy ready like carrying on the session on a distinct platform in case of technical difficulties. 
• Person 2 suggested making sure a backup device is prepared in case of hardware malfunctions and setting up pre-session tests to check internet stability.

Email 1:

Subject: Discussion on initiative for audience engagement

From: Marketing Specialist

Hi EFG (person 1)

I trust this email finds you in good health. 

As previously said I am getting ready to speak and have a discussion on the subject of marketing via using social media influencers to promote a brand on Instagram. 

I appreciate your advice on how to early get a reaction from the audience. It is a great idea to utilize thought-provoking surveys and questions throughout Instagram live sessions. This will undoubtedly contribute to the engaging circumstances that will inspire audiences to express their ideas and have deep conversations.

Regarding the possible difficulties, I agree with your point about handling abusing trolls and remarks. I agree that it is essential to have a moderator oversee the comment section. 

Additionally, I will ensure to develop a backup strategy as you said for Technological difficulties. 

I am recently working on the outline of the session and will include the tactics to make your that everyone has a similar and enjoyable experience.

Again I appreciate your inside full comments. I will update you on my progress.

Best regards,

Marketing Specialist

Email 2:

Subject: talk about practical examples and managing technical problems

For pending the time to talk about the next Instagram discussion or debate on “Marketing via using social media influencers to promote the brand” I wanted to express my gratitude.

Using case Research and practical examples, especially highlighting the influencer marketing triumphs of Nike is a terrific idea that will help the audience relevant to and be engaged with the content. Not only will this spark meaningful conversation but it will also supply useful information that the participant can relate to. 

Regarding technical matters, I value your guidance regarding pre-session testing and developing a backup device. Actions will be crucial to reduce interruptions at the time of the Instagram Live session. 

These techniques I am sure will improve presentation impact and caliber. I will put these into practice as I get ready and I am hoping for a productive session.

Again I want to thank you for your health and insights advice.

Best regards

Marketing Specialist

• What types of diverse perspectives are you anticipating from this audience?
• How can you respond to and use these perspectives in the debate?

• I expect the audience to discuss influencer marketing from a variety of angles including differing perceptions on its effectiveness model Delhi mass and influence on client behaviour. Influencer marketing acts as a strong tool for corporation promotion however some people may address it as lacking in authenticity. 
• I will identify legitimate concerns, supply data-backed responses and promote candid communications to identify and make use of these perceptions. Through politely addressing opposing viewpoints I may facilitate a well-rounded discussion and use this information to deepen my understanding and make the topic more pertinent.

☐

Evidence of consultation with others (if assessor has not observed in

person)

Organisational or platform policies and procedures ☐

☐

Links to research for organisational and/or legislative considerations