Explore this Free Assignment Sample to see how SVOD market segmentation, young adult targeting, and AI-driven promotions support Disney+ subscriber growth. Get expert Online Assignment Help for Marketing, Digital Media, and Business studies from qualified academic professionals.
SVOD Segmentation and Targeting for Disney+ Growth
Subscription Video on Demand
The SVOD market can be divided by ages, content, locations, and the gadget that is being used. For instance, children find it appropriate to be entertained by cartoons and TV shows of their age, unlike teenagers who feel that they need more variation, maybe non-animation-type movies, TV series, etc.; older generations may prefer movies or series that remind them of their childhood (Zahara et al., 2022). Geographic segments may focus on cultural tendencies; for example, consumers in Asia may prefer locally produced programmes more, or consumers in Western countries may prefer certain programme types. The distinction achieved through segmentation makes it possible to launch specific marketing initiatives that would serve different audience segments.
Target Segment Selection and Justification
The ideal segment is the young adult segment that they have titled Young Professional & Affluent Young Consumer, that is, the consumer belonging to the age group of 18-34 years. This group watches streamers frequently and wants different genres of films and shows, actions, dramas, and series (Das, 2024). Internationally specific, this segment has been observed to have increased their streaming consumption. It is for this reason that approximately 60% of young adults in America are known to be paying subscribers to at least one streaming service. It is therefore important for Disney+ to target this segment in order to increase its subscriber base by providing content that will appeal to this segment (Li, 2023). Also, the content created by young adults is more likely to be posted on social networks, which can result in popularity and new subscribers. Within this segment, it is possible to focus on the key elements that will allow Disney+ to minimise the gap with Netflix and strengthen its positions on the market.
AI-Generated Advertisement Creation
- Bring the marvel heroes, star wars legends into the living room with Disney+.
- Find something for every young adult: adventure action thrillers, drama and many others.
- Interact with content through polls and quizzes.
- Get results to contribute to the ongoing Disney+ discussion.
- Connect with the team on instagram and tiktok for more content and deals.
- Join the community today and Stream Disney+! Get it now!
